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Showing posts from April 29, 2020

iPhone 11 does the 'trick' for Apple in India

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Apple  a majority of buyers in India seems to be doing. According to the latest report by Counterpoint Research, Apple has emerged as the leader in the ultra-premium segment in India. Smartphones above RS 45,000 are part of this ultra-premium segment where  iPhones . The other big players in this segment are mainly  Samsung  and  OnePlus . Counterpoint pegs it done to the success of the  iPhone 11 . The report states, "Apple grew a strong 78% driven by strong shipments of  iPhone 11  and multiple discounts on platforms like  Flipkart  and  Amazon ." In the past, the iPhone 11 has helped the Cupertino-based tech ain't to consolidate its position. While Apple has emerged the leader in the ultra-premium segment, it will now look at cracking another one with the launch of the  iPhone SE . The iPhone SE starts at RS 42,500 and goes up till RS 58,000, which is as much as the  iPhone XR . With the ongoing coronavirus pandemic and the lockdown in place, the sale and availabi