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Showing posts from April 24, 2020

Apple AirPods are India’s 'favorite' true wireless headphones

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Apple AirPods  are among the biggest success stories of the year 2019. The  AirPods  not only ruled the True  Wireless Stereo (TWS) headphones category for the year but,  also made along the beeline of similar products from competitors in India.  AirPods seem to be selling well and leading the TWS category  as per a report. As per the latest report from Counterpoint Research, Apple captured the maximum  chunk of the Indian hearables market with a 27% market share in 2019.  The report claims that the Cupertino-based tech giant could dominate the Indian market. D ue to “…factors like its reputation as a pioneer, noise-cancellation feature,  easy integration with Apple devices and quick charging…” Apple  is  followed by Noise, JBL, Samsung, and Realme in the same order.  These five make for the five highest-selling brands in the T WS category in the country. Their market share stands at 12%, 8%,7% respectively. As per the report, the most-impressive growth has been made by